Reviewed September 2026 · Divi 5
Divi Review 2026: Pricing, Speed and Real Ratings
What the official pricing page, the Divi 5 benchmarks, and 1,138+ Capterra reviewers actually say about Elegant Themes' page builder.
Summary
Divi is Elegant Themes' page builder, rebuilt as Divi 5 in February 2026 with a lighter React-based engine. It ships 200+ modules and 2,000+ premade layouts for $89/year or $249 lifetime. G2 (4.9/5), Capterra (4.8/5) and Trustpilot (4.8) all rate it highly, but independent benchmarks still place it behind Bricks and Elementor on raw code output. Good for non-developers who want design freedom and a lifetime license; weaker for teams chasing the leanest possible Core Web Vitals score.
This Divi review looked at the current $89/year and $249 lifetime plans, the Divi 5 rebuild released in February 2026, and ratings aggregated across three platforms (G2: 4.9/5, Capterra: 4.8/5, Trustpilot: 4.8). Verdict: Divi remains the strongest lifetime-license page builder for non-developers who want design freedom, but Divi 5's own JavaScript payload of roughly 45kb still trails Bricks Builder's leaner output on raw Core Web Vitals tests.
- Ease of use
- 8.5/10
- Design flexibility
- 9/10
- Code output / performance
- 6.5/10
- Pricing
- 8/10
- Support
- 8.5/10
- 2,000+ premade layouts across 200+ full website packs cut build time on client sites
- Lifetime license at $249 is the cheapest one-time page builder deal we tracked in this category
- Native Flexbox and CSS Grid controls in Divi 5 close most of the gap with block-theme layout tools
- Shortcode-based markup still outputs heavier HTML than Bricks or a hand-built block theme, per independent 2026 speed tests
- Divi AI, Divi Cloud and Divi Teams are locked behind the separate $277/year Pro tier, not the base plan
- Sites built before Divi 5 need manual review before migrating, since the rendering engine changed
30-day money-back guarantee on every plan
How we researched this review
- Tested for
- 6 days
- Plan paid
- Not subscribed; evaluated via Elegant Themes' public product, pricing and layout-library pages
- Version tested
- Divi 5 (initial 2026 rebuild), reviewed against Divi 4 for comparison
- Test period
- 2026-09-11 → 2026-09-17
Over six days we went through Divi's official product page, its live pricing page and its layout library, capturing our own screenshots of each rather than reusing marketing renders. We cross-referenced Elegant Themes' own Divi 5 performance claims (JavaScript payload down from 276kb to roughly 45kb, 16kb gzipped) against independent 2026 comparison benchmarks that place Divi behind Bricks Builder and Elementor on raw code output. Customer sentiment was pulled directly from G2 (239 reviews), Capterra (1,138 reviews, with sub-scores for ease of use, features, value and support) and Trustpilot (Elegant Themes' company-wide page, roughly 25,000 reviews). We did not run a paid 30-day build ourselves for this cycle; every price, rating and benchmark below is sourced and dated rather than estimated, and we flag that limitation rather than presenting secondary research as hands-on testing.
Should you buy Divi?
YES if you...
- Freelancers and small agencies who want a lifetime license instead of a recurring plugin bill
- Non-developers who need drag-and-drop design freedom without touching theme.json
- Anyone building client sites from a library of premade layouts rather than from a blank page
- Teams who value phone and live-chat support with a 4.9/5 Capterra support score behind it
NO if you...
- Developers chasing the leanest possible HTML output; Bricks Builder starts from a better baseline
- Sites where Core Web Vitals is the top priority over design speed
- Anyone who has already invested heavily in a native Gutenberg or FSE workflow and does not want a second builder layer
- Budgets that cannot absorb the separate $277/year Pro tier if Divi AI or Divi Cloud become necessary later
Divi pricing (2026)
Two base plans plus a Pro add-on for Divi AI, Cloud and Teams.
Yearly
Divi, Extra theme, Bloom and Monarch on unlimited sites
- Divi theme + Visual Builder
- Extra theme included
- Bloom + Monarch plugins
- Premium support and updates
Lifetime
Everything in Yearly, no recurring fee, ever
- Same feature set as Yearly
- No renewal, ever
- Unlimited sites
- 30-day money-back guarantee
Pro (add-on)
Adds Divi AI, Divi Cloud and Divi Teams to either base plan
- Divi AI text and image generation
- Divi Cloud asset library
- Divi Teams collaboration
- Priority support queue
ROI breakdown: At two client builds a year using premade layout packs instead of custom development, the $249 lifetime plan pays for itself against a single $300-500 custom homepage build, then costs nothing on every site after.
Hidden costs & gotchas
- Divi AI, Divi Cloud and Divi Teams sit behind the separate $277/year Pro tier, not the base plans
- Many third-party child themes and layout packs (Divi Life, Divi Pixel, Divi Supreme) are sold separately
- Sites built on Divi 4 may need manual review before adopting the Divi 5 rendering engine
What the numbers actually say
Sourced from Elegant Themes' own pages, independent benchmarks and three review platforms.
- G2 rating
- 4.9 /5 239 reviews, 92% five-star, G2 product page, Sept 2026
- Capterra rating
- 4.8 /5 1,138 reviews; ease of use 4.6, value for money 4.8, support 4.9
- Trustpilot TrustScore
- 4.8 company-wide, ~25,000 reviews Elegant Themes' Trustpilot profile, not Divi-specific
- Divi 5 JavaScript payload
- ~45 kb (16kb gzipped) Down from 276kb in Divi 4, per Elegant Themes' Divi 5 benchmarks
- Layout library size
- 2,000+ premade layouts in 200+ website packs Elegant Themes layout library, checked Sept 2026
Task: open the official Divi layout library and check how premade website packs are organized before starting a client build
Task: check the live pricing page for the exact split between the Yearly, Lifetime and Pro plans
Divi pros and cons
Pros
- 2,000+ premade layouts cut build time Organized into 200+ full website packs by industry, which is a genuine head start compared to building sections from a blank canvas.
- Lifetime license at $249 is a real deal No recurring fee for unlimited sites is rare among page builders; Elementor and Bricks both run on annual renewals only.
- Support scores are consistently high Capterra's customer-service sub-score sits at 4.9/5 across 1,138 reviews, the highest of any category Divi is rated on.
- Native Flexbox and CSS Grid in Divi 5 Closes a real gap with block-theme layout tools; earlier Divi versions relied on older float-based layout methods.
Cons
- Shortcode output is heavier than Bricks or a hand-coded theme Independent 2026 speed comparisons consistently place Divi behind Bricks Builder and Elementor on raw HTML weight, even after the Divi 5 rewrite.
- Divi AI and Divi Cloud cost extra on top of the base plan Both sit behind the separate $277/year Pro tier, so the advertised AI features are not included in the $89 or $249 base plans.
- Migrating an older Divi 4 site takes deliberate review The Divi 5 rendering engine is a genuine rewrite, not a patch, so existing client sites should be checked page by page before switching.
Final verdict
Divi earns its ratings. A 4.9/5 on G2, 4.8/5 on Capterra across 1,138 reviews, and a 4.8 TrustScore on Trustpilot are not small samples, and the $249 lifetime plan remains one of the better one-time deals in WordPress page builders. Divi 5's rebuild genuinely cuts its JavaScript footprint, from 276kb down to roughly 45kb, which matters for anyone who inherited a slow legacy Divi site.
The honest limitation is code output. Bricks Builder and Elementor both post leaner benchmarks in independent 2026 comparisons, and Divi's shortcode-based markup is still the heavier option even after the rewrite. If your priority is the absolute leanest Core Web Vitals score, Bricks starts from a better baseline. If your priority is a library of ready-made layouts, a lifetime price, and support that clients rarely complain about, Divi is a defensible choice.
Recommended for: freelancers and small agencies who value design speed and a one-time license over the cleanest possible markup.
Not recommended for: teams whose primary metric is raw performance, or anyone already committed to a native FSE workflow who does not want a second builder layer on top.
- Ease of use 8.5/10 Drag-and-drop with a large layout library
- Design flexibility 9/10 200+ modules, native Flexbox/Grid in Divi 5
- Code output / performance 6.5/10 Improved, still trails Bricks and Elementor
- Pricing 8/10 $249 lifetime is genuinely competitive
- Support 8.5/10 4.9/5 on Capterra's support sub-score
Common questions about Divi
Is Divi free?
Is Divi better than Elementor?
Is Divi slow?
Does Divi include AI features?
Can I switch away from Divi later?
What is the difference between Divi and Divi Pro?
How many reviews does Divi have across platforms?
Does Divi work with WordPress block themes?
Update log
- Initial publication: pricing, Divi 5 performance benchmarks and multi-platform ratings reviewed.