Reviewed September 2026 · Divi 5

Divi Review 2026: Pricing, Speed and Real Ratings

What the official pricing page, the Divi 5 benchmarks, and 1,138+ Capterra reviewers actually say about Elegant Themes' page builder.

Imane Khouaja · 16 septembre 2026 · Gutenberg AI & Block Themes

Résumé

Divi est le constructeur de pages WordPress d'Elegant Themes, réécrit en Divi 5 en février 2026 avec un moteur React plus léger. Il propose 200+ modules et 2 000+ mises en page préconstruites pour 89 $/an ou 249 $ une fois. G2 (4,9/5), Capterra (4,8/5) et Trustpilot (4,8) le notent bien, mais les benchmarks indépendants le placent encore derrière Bricks et Elementor en matière de poids de code brut. Idéal pour les non-développeurs qui veulent la liberté de conception et une licence à vie ; moins adapté aux équipes qui recherchent le score Core Web Vitals le plus strict.

7.6 /10

This Divi review looked at the current $89/year and $249 lifetime plans, the Divi 5 rebuild released in February 2026, and ratings aggregated across three platforms (G2: 4.9/5, Capterra: 4.8/5, Trustpilot: 4.8). Verdict: Divi remains the strongest lifetime-license page builder for non-developers who want design freedom, but Divi 5's own JavaScript payload of roughly 45kb still trails Bricks Builder's leaner output on raw Core Web Vitals tests.

Ease of use: 8.5/10
Design flexibility: 9/10
Code output / performance: 6.5/10
Pricing: 8/10
Support: 8.5/10

2,000+ premade layouts across 200+ full website packs cut build time on client sites
Lifetime license at $249 is the cheapest one-time page builder deal we tracked in this category
Native Flexbox and CSS Grid controls in Divi 5 close most of the gap with block-theme layout tools

Shortcode-based markup still outputs heavier HTML than Bricks or a hand-built block theme, per independent 2026 speed tests
Divi AI, Divi Cloud and Divi Teams are locked behind the separate $277/year Pro tier, not the base plan
Sites built before Divi 5 need manual review before migrating, since the rendering engine changed

30-day money-back guarantee on every plan

Methodology

How we researched this review

Tested for: 6 days
Plan paid: Not subscribed; evaluated via Elegant Themes' public product, pricing and layout-library pages
Version tested: Divi 5 (initial 2026 rebuild), reviewed against Divi 4 for comparison
Test period: 2026-09-11 → 2026-09-17

Test categories: Pricing and licensing • Layout and module library • Performance benchmarks • Multi-platform customer ratings • Competing page builders

Over six days we went through Divi's official product page, its live pricing page and its layout library, capturing our own screenshots of each rather than reusing marketing renders. We cross-referenced Elegant Themes' own Divi 5 performance claims (JavaScript payload down from 276kb to roughly 45kb, 16kb gzipped) against independent 2026 comparison benchmarks that place Divi behind Bricks Builder and Elementor on raw code output. Customer sentiment was pulled directly from G2 (239 reviews), Capterra (1,138 reviews, with sub-scores for ease of use, features, value and support) and Trustpilot (Elegant Themes' company-wide page, roughly 25,000 reviews). We did not run a paid 30-day build ourselves for this cycle; every price, rating and benchmark below is sourced and dated rather than estimated, and we flag that limitation rather than presenting secondary research as hands-on testing.

Should you buy Divi?

YES if you...

Freelancers and small agencies who want a lifetime license instead of a recurring plugin bill
Non-developers who need drag-and-drop design freedom without touching theme.json
Anyone building client sites from a library of premade layouts rather than from a blank page
Teams who value phone and live-chat support with a 4.9/5 Capterra support score behind it

NO if you...

Developers chasing the leanest possible HTML output; Bricks Builder starts from a better baseline
Sites where Core Web Vitals is the top priority over design speed
Anyone who has already invested heavily in a native Gutenberg or FSE workflow and does not want a second builder layer
Budgets that cannot absorb the separate $277/year Pro tier if Divi AI or Divi Cloud become necessary later

Pricing

Divi pricing (2026)

Two base plans plus a Pro add-on for Divi AI, Cloud and Teams.

Yearly

$89 /year

Divi, Extra theme, Bloom and Monarch on unlimited sites

Divi theme + Visual Builder
Extra theme included
Bloom + Monarch plugins
Premium support and updates

Best value

Lifetime

$249 one-time

Everything in Yearly, no recurring fee, ever

Same feature set as Yearly
No renewal, ever
Unlimited sites
30-day money-back guarantee

Pro (add-on)

$277 /year

Adds Divi AI, Divi Cloud and Divi Teams to either base plan

Divi AI text and image generation
Divi Cloud asset library
Divi Teams collaboration
Priority support queue

Calcul du ROI : At two client builds a year using premade layout packs instead of custom development, the $249 lifetime plan pays for itself against a single $300-500 custom homepage build, then costs nothing on every site after.

Coûts cachés et pièges

Divi AI, Divi Cloud and Divi Teams sit behind the separate $277/year Pro tier, not the base plans
Many third-party child themes and layout packs (Divi Life, Divi Pixel, Divi Supreme) are sold separately
Sites built on Divi 4 may need manual review before adopting the Divi 5 rendering engine

Testing

What the numbers actually say

Sourced from Elegant Themes' own pages, independent benchmarks and three review platforms.

G2 rating: 4.9 /5 239 reviews, 92% five-star, G2 product page, Sept 2026
Capterra rating: 4.8 /5 1,138 reviews; ease of use 4.6, value for money 4.8, support 4.9
Trustpilot TrustScore: 4.8 company-wide, ~25,000 reviews Elegant Themes' Trustpilot profile, not Divi-specific
Divi 5 JavaScript payload: ~45 kb (16kb gzipped) Down from 276kb in Divi 4, per Elegant Themes' Divi 5 benchmarks
Layout library size: 2,000+ premade layouts in 200+ website packs Elegant Themes layout library, checked Sept 2026

Divi Layouts library page showing premade layout packs by Elegant Themes — The library groups layouts into full website packs by industry rather than single pages, which matches the 200+ website packs Elegant Themes advertises. Categories are browsable without logging in, which is unusual for a paid tool.

Elegant Themes pricing page showing Divi yearly and lifetime access plans — The pricing page lists Yearly ($89) and Lifetime ($249) as the two core plans, with the $277/year Pro tier presented as an add-on rather than a separate product line, confirming Divi AI and Divi Cloud are not bundled into the base price.

Pros & cons

Divi pros and cons

Pros

2,000+ premade layouts cut build time Organized into 200+ full website packs by industry, which is a genuine head start compared to building sections from a blank canvas.
Lifetime license at $249 is a real deal No recurring fee for unlimited sites is rare among page builders; Elementor and Bricks both run on annual renewals only.
Support scores are consistently high Capterra's customer-service sub-score sits at 4.9/5 across 1,138 reviews, the highest of any category Divi is rated on.
Native Flexbox and CSS Grid in Divi 5 Closes a real gap with block-theme layout tools; earlier Divi versions relied on older float-based layout methods.

Cons

Shortcode output is heavier than Bricks or a hand-coded theme Independent 2026 speed comparisons consistently place Divi behind Bricks Builder and Elementor on raw HTML weight, even after the Divi 5 rewrite.
Divi AI and Divi Cloud cost extra on top of the base plan Both sit behind the separate $277/year Pro tier, so the advertised AI features are not included in the $89 or $249 base plans.
Migrating an older Divi 4 site takes deliberate review The Divi 5 rendering engine is a genuine rewrite, not a patch, so existing client sites should be checked page by page before switching.

Verdict

Final verdict

7.6 /10

Divi earns its ratings. A 4.9/5 on G2, 4.8/5 on Capterra across 1,138 reviews, and a 4.8 TrustScore on Trustpilot are not small samples, and the $249 lifetime plan remains one of the better one-time deals in WordPress page builders. Divi 5's rebuild genuinely cuts its JavaScript footprint, from 276kb down to roughly 45kb, which matters for anyone who inherited a slow legacy Divi site.

The honest limitation is code output. Bricks Builder and Elementor both post leaner benchmarks in independent 2026 comparisons, and Divi's shortcode-based markup is still the heavier option even after the rewrite. If your priority is the absolute leanest Core Web Vitals score, Bricks starts from a better baseline. If your priority is a library of ready-made layouts, a lifetime price, and support that clients rarely complain about, Divi is a defensible choice.

Recommended for: freelancers and small agencies who value design speed and a one-time license over the cleanest possible markup.

Not recommended for: teams whose primary metric is raw performance, or anyone already committed to a native FSE workflow who does not want a second builder layer on top.

Ease of use 8.5/10 Drag-and-drop with a large layout library
Design flexibility 9/10 200+ modules, native Flexbox/Grid in Divi 5
Code output / performance 6.5/10 Improved, still trails Bricks and Elementor
Pricing 8/10 $249 lifetime is genuinely competitive
Support 8.5/10 4.9/5 on Capterra's support sub-score

See Divi alternatives

Common questions about Divi

Is Divi free?

No. Divi has no free tier. Plans start at $89/year or $249 for a one-time lifetime license, both with a 30-day money-back guarantee.

Is Divi better than Elementor?

It depends on the priority. Elementor has the larger third-party add-on ecosystem and a genuinely useful free tier; Divi's lifetime license and premade layout library are stronger for agencies avoiding recurring costs.

Is Divi slow?

Divi 5 cut its JavaScript payload from 276kb to roughly 45kb (16kb gzipped), a real improvement. Independent 2026 benchmarks still place it behind Bricks Builder and Elementor on raw output, so implementation quality matters more than it used to.

Does Divi include AI features?

Divi AI exists, but it sits behind the separate $277/year Pro tier alongside Divi Cloud and Divi Teams. It is not included in the $89/year or $249 lifetime base plans.

Can I switch away from Divi later?

Content built with Divi's modules is stored in Divi's own format, so moving to another builder generally means rebuilding pages rather than a clean export.

What is the difference between Divi and Divi Pro?

Divi Pro adds Divi AI, Divi Cloud and Divi Teams for $277/year on top of either the Yearly or Lifetime base plan; the base plans cover the theme, Visual Builder, Extra theme, Bloom and Monarch.

How many reviews does Divi have across platforms?

As of September 2026: 239 reviews on G2 (4.9/5), 1,138 on Capterra (4.8/5), and Elegant Themes' Trustpilot page carries roughly 25,000 reviews at a 4.8 TrustScore.

Does Divi work with WordPress block themes?

Divi installs as its own theme and builder rather than layering onto a block theme, so it replaces the native Gutenberg/FSE workflow rather than extending it.

Update log

2026-09-17 Initial publication: pricing, Divi 5 performance benchmarks and multi-platform ratings reviewed.

✅ YES if you...

❌ NO if you...